Why "Drink Moxie"?

I drink Moxie. Most people don't. This is partly because Moxie is something you need to "learn to drink," as their ad campaign used to say. So to assist you in the learning process, I found an article on this obscure internet site:

http://en.wikipedia.org/wiki/Moxie

I first had Moxie with my friends in 1996. We bought it because my friend thought that the guy on the can was taunting us. We tried it out of curiosity. We drank more because we thought that we could build up a "tolerance" for it. We were right. And I still drink it now, because I'm a little addicted.