Friday, February 01, 2008

A Message To Our Readers

Thank you for reading. For some time now, Drink Moxie has entertained about a half-dozen people on a quasi-regular basis with bizarre thoughts ranging from the absurd to the irritatingly uninteresting. It was fun for the staff here and at least bearable to the people who looked at it and decided to come back for more. (I have Google Analytics so yes, I know you exist.)

The dream could only last for so long. Eventually, the aimlessness of this pursuit would start to wear on the staff. As entries became more scattered, so did the lives of their creators. Some interventions needed to be made, and some were institutionalized, though briefly. It was a difficult time. Worst of all, for everyone's safety, Drink Moxie had to be discontinued temporarily.

After some retooling, I'm happy to announce that Drink Moxie is back with a new focus on its core mission. If it surprises you that Drink Moxie has a core mission, you're not alone in your ignorance. But that is no excuse. I shouldn't have to tell you that the core mission of Drink Moxie, as its name would imply, is to analyze and react to current developments in the art and science of popular culture advertising. So I won't.

Anyhow, I hope you decide to join us again for more. You'll find a more focused, intelligent commentary about the state of our culture, or if you prefer, a string of jokes about television commercials. Coincidentally, the Super Bowl is coming up today.

All the best, and see you soon. The Management.

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