Tuesday, October 28, 2008

Sell-It-Yourself

We apologize for overloading the readership with too many sessions at once, but this story was too interesting to ignore. Perhaps some of the younger readers who are more "interweb-savvy" are already familiar with the subject, which appears to be more significant than I had previously thought.

"Finding a Gold Mine in Digital Ditties," New York Times, October 27, 2008.

Is this evidence of democratization in advertising? Has the consumer become the salesman? Has the advertising become the product? Is this a revolution, or the way it's always been? If everyone's selling it, is anyone buying it? Go ahead and tie your brain into a knot with this one.

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